# nostress

> nostress is the AI that challenges retail decisions: "The past explained. The future calculated." One product made of a calculation engine (250+ retail KPIs), an AI that explains and challenges every decision, and an app that turns opportunities into actions for every team, from store floor to executive committee. SaaS, monthly subscription, live in 5 to 12 weeks.

nostress (written in lower case) is a French retail-tech company. The website exists in French (default), English, Italian, Spanish, German and Arabic, each language at its own address. Contact: contact@nostress.io. LinkedIn: https://www.linkedin.com/company/nostress-io.

## What nostress is

- **One product, three layers.** (1) The calculation engine, built by Retail Data & Math, the nostress lab: every retail KPI computed accurately and fast, plus a neural AI that quantifies what each store and product can still sell. (2) The AI that explains and challenges: answers questions in plain language, explains every figure, challenges every decision. (3) The app: every opportunity becomes an action given to the right person, tracked and measured.
- **No invented numbers.** The AI never calculates on its own: when a figure is needed it asks the nostress engine, then interprets it. Answers are traceable, and each user only sees data within their rights and scope (store, region, country, head office).
- **Your own AIs too.** Claude, Copilot or in-house agents can reason on the same nostress calculations through an AI connector (MCP), with the same user rights.
- **Retail-specific signals nobody else calculates.** 250+ KPIs in 19 families, including the store digital twin (what each department should sell versus 10 to 30 comparable stores), unconstrained product potential, product score and desirability (Gold Star, Star, Basic, Niche, Bad), service level and allocation, Profit Factory alerts, Mx Score and Client Fit.

## Problems it solves

Retail is still steered through the rear-view mirror (70% of teams don't look at last week's figures), with fatalism ("it's the weather, it's the market"), a lack of initiative and no time to challenge every decision, while every mistake now costs real money. nostress calculates what can still be sold, spots missed sales, stock-outs and imbalances, challenges every decision and tells each person what to do today.

## Who it is for

Store managers and partners, CEOs and executive committees, buyers, supply planners, designers and merchandise planners, in fashion, beauty, home and specialty retail chains (from 20 to 500+ stores, multi-brand groups included).

## Return on investment

- +1 to 4.5% sales, like-for-like
- +10 to 25% digital sales
- −1 to 2 weeks of average stock
- +0.5 to 1 point of margin, with an impact on EBITDA
- Measured in pilot stores against control stores with comparable traffic, seasonality and weather; an online ROI calculator gives a first estimate in 5 minutes
- 98% adoption, 90% of access through the app, 10M+ uses per year, 10,000+ points of sale equipped

## Getting started

- From zero to AI in 12 weeks maximum, typically 5 to 12 weeks depending on scope.
- 5 simple data feeds (product & store dimensions, till tickets, stock, traffic, targets), live data plus 3 years of history from day one.
- Nothing to install: browser on mobile, tablet or desktop, plus iOS and Android apps.
- About 2 hours of training per role.

## Integration and security

- Plugs into existing data (flat files or API); no need to replace current tools, nothing to install.
- Each client has its own cloud environment, hosted where the client wants it (Europe, United States, India…); users sign in with the retailer's SSO and only see data within their scope.
- Your own AIs (Claude, Copilot, in-house agents) can use the same calculations through an MCP connector, with the same user rights.

## How nostress differs from BI or reporting tools

A reporting tool shows what happened. nostress also calculates what can still happen (a digital twin of every store, the potential of every product); the AI explains and challenges; every opportunity becomes a tracked action. Adoption: 98%, 90% of access through the app.

## Business model

Monthly SaaS subscription based on the retailer's revenue; software, data & AI operations, hosting, maintenance and support included; unlimited users and teams. Price on request, as part of a tailored proposal.

## Languages

The site exists in six languages, each with its own URLs: French at the root (https://www.nostress.io/), English (/en/), Italian (/it/), Spanish (/es/), German (/de/) and Arabic (/ar/). For example https://www.nostress.io/en/licence is the English business-model page.

## Pages

- [Home](https://www.nostress.io/): the product, the KPI package, reach, proof and ROI, getting started
- [Retail Data & Math, the nostress lab](https://www.nostress.io/neural-intelligence): the calculation engine and the KPI library (19 families)
- [The AI that explains and challenges](https://www.nostress.io/llm-intelligence)
- [The app and the teams](https://www.nostress.io/team-intelligence)
- [Roles and use cases](https://www.nostress.io/uses-cases): store, CEO, buyer, supply planner, designer, merch planner
- [Business model](https://www.nostress.io/licence)
- [ROI calculator](https://www.nostress.io/roi-calculator)
- [API documentation](https://www.nostress.io/api): connecting retailer data to nostress
- [Blog](https://blog.nostress.io)